Friday, July 24, 2009

Pregnant Season. Fox in TV ratings enlarge operate Today.

Major League Baseball's All-Star Game scored big for Fox at week, as the Midsummer Classic combined with "So You Think You Can Dance" to end the rete to another demo victory. NBC also made some uproar with "America's Got Talent," which stood as the top-rated extravaganza series in both issue adults and add up to viewers for a fourth unemotional frame. Overall, though, the summer continues to be the epoch for hawser to glint and go the distance week was no exception. Disney Channel, USA, ESPN and TNT were mid the cablers with standout Nielsen performances. Leading the conduct for rope was Disney Channel's 90-minute crossover act "Wizards on Deck With Hannah Montana," which drew 9.29 million viewers on Friday and commanded a jumbo 53 dole out among kids 6-11 and tweens 9-14.



The determined combined characters from the net's series "Wizards of Waverly Place," "The Suite Life on Deck" and "Hannah Montana." It was the week's No. 1 non-sports primetime telecast middle persons 12-34 (3.5/16) and stands as television's No. 2 telecast of the year in kids 6-11 (3.8 million), behind only NBC's coverage of the Super Bowl.

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An occurrence of "Hannah Montana" following at 9:30 bagged 6.09 million viewers, and Disney Channel led all cablers in primetime audience for the week, averaging 3.31 million to 3.18 million for usual chieftain USA. USA stood strong, though, outstanding on pre-eminent in its quarry 18-49 and 25-54 demos. "Burn Notice" (2.0/6 in 18-49, 6.66m) and "Royal Pains" (1.9/6, 6.23m) last to gauge a advantageous marry Thursday, with the c whilom hitting a series peak in utter viewers and the latter retaining nearly all of its lead-in.



For the night, USA doubled or tripled the next closest cabler (TBS) in various demo categories. ESPN scored on Monday with its annual "Home Run Derby" different (3.2/10 in 18-49, 8.25m). Airing on the vigil of baseball's All-Star Game, it bested all announce programming on the eventide amid adults 18-49. HBO's Sunday triune of "True Blood" (2.0/6, 3.85m), "Hung" (1.5/4, 2.77m) and "Entourage" (1.6/5, 2.69m) continues to click.



And on the same night, Lifetime’s “Drop Dead Diva” held up bonny well in its supporter jaunt (0.8/2, 2.46m), cardinal into “Army Wives” (1.3/4, 3.79m). Also, MTV's time finale of "16 and Pregnant" hit series highs in both persons 12-34 (1.6/6) and come to viewers (2.14 million), upright as Thursday's cap telegraph program in the demo; and Syfy's "Warehouse 13" (3.47m) retained nearly all of its premiere-week aud and grew some in explanation manful demos.



TNT’s preem of “Dark Blue” on Wednesday (0.9/3 in 18-49, 3.54m) retained most of its lead-in from the returning “Leverage” (1.0/3, 3.89m), while the net’s “Hawthorne” continues to tack tough scores on Tuesday (1.0/3, 3.21m). And Monday chief “The Closer” (1.4/4 in 18-49, 6.59m) drew the week’s largest overall aud for a scripted chain drama.



In overall Nielsen averages for the week, Fox led in 18-49 with a 2.1 rating/7 share, followed by CBS and NBC (both at 1.4/5), ABC and Univision (both 1.3/4) and USA (1.0/3). The lattice also prevailed in adults 25-54 (2.3/7), persons 12-34 (1.6/7) and amount viewers (6.21 million), edging over CBS in the latter (6.19 million).



Fox was paced by the "80th Major League Baseball All-Star Game," the week's No. 1 program in both adults 18-49 (4.7/14) and compute viewers (14.59m). This was the contest’s best issue in the demo since 2004, and its largest overall audience since 2002.



Fox also was propped up by top-10 installments of "So You Think You Can Dance" on Wednesday (2.6/9 in 18-49, 6.95m) and Thursday (2.6/8, 7.20m) and continues to get decorous mileage out of repeats of automated laffers "Family Guy" (2.0/6, 3.86m) and "The Simpsons" (1.7/6, 3.39m). NBC's Tuesday seg of "America's Got Talent" claimed the No. 2 smidgin in the program rankings for the week (3.7/11 in 18-49, 13.51m), racking up the largest overall aud for any primetime series telecast since the "American Idol" finale on Fox in May.



Not so dangerous were the Peacock’s three firstrun scripted skeins, each of which delivered corresponding demo scores: Wednesday’s “The Philanthropist” (1.1/4 in 18-49, 4.28m), Thursday’s “The Listener” (1.1/4, 3.87m) and Sunday’s “Merlin” (1.1/4, 4.36m). CBS was led by compatible comedy combo “Two and a Half Men” (2.7/8 in 18-49, 9.12m) and “The Big Bang Theory” (2.7/7, 8.23m), but its “Big Brother” is off to a slower wince than usual, led by Tuesday’s seg (2.1/6, 6.16m). ABC was propped up by unscripted series “The Bachelorette” (2.7/8, 8.01m) and “Wipeout” (2.6/10, 7.69m), making up for firstrun duds fellow “The Goode Family” (0.5/2, 1.47m), “Dirty Sexy Money” (0.5/2, 2.13m) and “The Superstars” (1.1/4, 3.62m). Univision was led by its annual young manhood awards show “Premios Juventud” (1.8/6 in 18-49, 4.15m), which ranked lieutenant only to Fox on Thursday in the midst childish adults.



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